Russia+ 6 Georgia

+7 495 545-01-10
34 / 1 Novy Arbat street, Moscow, Russia
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«LAIMALUX RUS» The company’s major fields of activity are Beauty and Health


«LAIMALUX RUS» is a dynamically developing group of companies specialized in exclusive brand representation and formation and sales of professional hair cosmetics, furniture, equipment and accessories for beauty salons, and also a range of natural and effective healthcare products.

Diamond partner of the VI National Championship "Young Professionals" (Worldskills Russia) final in the competence "Hairstyling".



First Representative Office



Opening of Representative Offices in Russia



Highly Qualified Employees



Satisfied Clients

Start of activity

Aristocratic taste and sophisticated sense of beauty


The history of LaimaLux Group started in 1993 in the city of Riga, Latvia, where businessman Shiraz Mamedov and famous singer Laima Vaikule opened the first representative office of the company. We chose the most direct and clear way of development — working with beauty salons and gaining clients through result, skills and service quality.

The 4th of April, 2000 – registration of "LAIMALUX RUS" LLC company in Russia.

According to the shareholders' resolution at the corporate level the Latvian company "LAIMALUKSS LATVIA" owned by Laima Vaikule transferred its share ownership in "Laima-Lux RUS" LLC company to the general founder and participant Shiraz Mamedov on August 10, 2022.

In September 2023 an application for registration of a new LAIMALUX RUS trademark was submitted which reflects changes in the founding members and resignation of Laima-Lux RUS LLC from LaimaLux Group (Latvia and Lithuania).

The company started its activity with Goldwell, professional hair cosmetics.

Hundreds of beauty salons and thousands of hair stylists from all over Russia gave their hearts to Goldwell – to perfection and undeniable quality owing to the symbiosis of Japanese technologies and German production.

This is our first and favorite brand we cannot but admire. But throughout the years our portfolio has been complemented by other equally significant brands with exclusive consumer qualities.

LAIMALUX.PROThe first LAIMALUX RUS company official trade platform.


Only authentic, exclusive and high-quality products of world-famous premium brands for the beauty industry professionals.

By joining us you gain access to valuable resources created by a strong team of professionals with 20 years of experience! Our primary target is to create values and supply products and services which improve the quality of people's lives.


Exclusive Brands Made in Germany, Japan, Italy, Denmark


«LAIMALUX RUS» is a multi-brand holding with exclusive distribution rights for the following brands:

- 01 / 09 -

Professional Hair Cosmetics GOLDWELL

The brand Goldwell belongs to the top-5 of the world market leaders among professional hair cosmetics. Since 1948 till nowadays it has been working exclusively with hairdressers, which is reflected in the company’s strategy «We think stylist». Goldwell has more than 300 patented technologies and the best of the best in coloring and hair care today.

- 02 / 09 -

Hairdressing Equipment OLYMP

A wide range of equipment and furniture for hair salons. Manufacturing since 1901. Numerous awards in the field of industrial interior design. Individual solutions in interior and equipment design.

- 03 / 09 -

Hairdressing Equipment GREINER

Barber chairs and shampoo chairs. Family business in its third generation, characterized with honor and respect to the traditions of production since 1922. One of the brand’s bestsellers – contemporary witness of the 70-s – is a barber chair, model 903.

- 04 / 09 -

Hairdressing Equipment ARTECNO

  • Made in Italy

A wide range of salon trolleys, manicure tables and various accessories for stylists and beauticians. Artecno is a successful combination of Italian quality, utility and modern design.

- 05 / 09 -


You can do something only a few people can: You can create your customer's best version of her- and himself. Make her or him see themselves with new eyes and inspire them to be spontaneous in their styling. We know that you expect great things from your tools, which is why we constantly evolve our line range in collaboration with leading hairdressers – from scissors and combs to hairdryers, stylers and curling irons.

- 06 / 09 -

Japanese Hairdressing Scissors TOGIYA

One of the few genuine brands of hairdressing scissors from Japan. Manual assembly, grinding and quality control. From budget to limited models made of Damascus steel. The optimum ratio of technology, price and quality since 1965.

- 07 / 09 -


- 08 / 09 -

Photo Catalogues for Stylists HIGHLIGHTS AND MEN

  • Editorial office: Australia, UK

Photo catalogues for stylists. More than a hundred glossy pages with inspiring images, which demonstrate inseparability of working with hair from fashion and style. Periodicity is 2 times a year. International editorial office is in Australia / United Kingdom.


Global Creative Awards – the event that brings together hair stylists from more than 50 countries!


Three things separate a true creative artist from a dreamer: extraordinarily creative ideas, the ability to bring them to life, and doing it so well that it inspires others to reach for greatness too.

And you’re a true artist.

Everything you do shows this. You see the world as an opportunity. We get that. And now we want to celebrate that. We invite you to share your work with us and the world. You have the talent; we have the stage for you.

Take the chance to show the world what a true creative does: Imagine, Create and Inspire.

Global Creative Awards

Education in «LaimaLux Academy» Seminars and trainings for hairdressers, stylists, salon receptionists and salon owners



Over 30 professional trainers
7 educational studios
60 various seminars

«LaimaLux Academy» is LAIMALUX RUS's subdivision which offers a wide range of seminars and trainings for hairdressers, stylists, salon receptionists and salon owners.

Service support

programs of service support for beauty salons

Product usage

educational seminars on product usage techniques

Master classes

advanced trainings on new trends in haircuts and color


international coloristics program for hairdressers

Seminars for beauty salon owners

seminars on effective salon management and development

Why should you choose «LAIMALUX RUS»?

Marketing, sales, logistics, finance, education


Well-known successful company

a well-known successful company in Russia, Latvia, Lithuania and Georgia with the reputation of a reliable partner

Experience, knowledge and ideas for further development

support for your business from «A to Z»: marketing, sales, logistics, finance, education

Approach and professionalism

individual approach, constant staff training, education and knowledge improvement

Perfect service and high-quality products

professional high-quality products, regular product range extension

Affordable education

affordable education and variety of educational programs for our clients in our Academies

Our Clients

We contribute to world-class results


Beauty salons

beauty salons in Russia, Latvia, Lithuania, Georgia
more than 3000 active clients

Pharmacy chains / Pharmacies

pharmacy chains and pharmacies
more than 2000 sales points

Specialized centers

cosmetic clinics, fitness centers, medical centers

Shopping centers

«GUM», «TSUM», «Vesna», «Petrovsky Passage» and other shopping centers

Online shops

online shops offering products for beauty and health

Our Vip Clients

We appreciate our clients' trust


International celebrities

celebrities of television and cinema, singers and theatre actors

Popular TV shows and projects

«Fabrika Zvezd» (Star Factory), «Narodny Artist» (People’s Artist), «Dve Zvezdy» (Two Stars), «Lednikovy Period» (Ice Age) and others

Main Russian TV channels

«Channel one», «Russia», «NTV» and others

The Bolshoi Theatre of Russia

The State Academic Bolshoi Theatre of Russia

Eurovision Russia

international song contest

XXII Winter Olympic Games

international sports competition held in the city of Sochi (Russia)

Our Values

Our values which form the character of our activity



the basis of our organization is mutual trust

Knowledge and skills

we are striving for developing our knowledge in order to constantly improve our competitiveness

Orientation on people

we motivate our employees and thus provide the highest level of service to our clients


our clients are in the center of our business model

Gemba Kaizen Way

every day we improve ourselves and our company

Contact Us

Representative offices in Russia and Georgia


The representative offices of «LAIMALUX RUS» are located in Russia and Georgia. We also cooperate with a large number of distributors all over Russia, in Kazakhstan, Belarus and the EAEC countries.

MoscowSaint PetersburgEkaterinburgSamara KrasnodarKaliningrad

+7 495 545-01-10

34 / 1 Novy Arbat Street, Moscow, Russia

Head Office
Opening hours:  Mon-Fri 09:30-18:30 

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