«LAIMALUX RUS» is a dynamically developing group of companies specialized in exclusive brand representation and formation and sales of professional hair cosmetics, furniture, equipment and accessories for beauty salons, and also a range of natural and effective healthcare products.
Diamond partner of the VI National Championship "Young Professionals" (Worldskills Russia) final in the competence "Hairstyling".
First Representative Office
Opening of Representative Offices in Russia
Highly Qualified Employees
Start of activity
Start of activity
Aristocratic taste and sophisticated sense of beauty
The history of LaimaLux Group started in 1993 in the city of Riga, Latvia, where businessman Shiraz Mamedov and famous singer Laima Vaikule opened the first representative office of the company. We chose the most direct and clear way of development — working with beauty salons and gaining clients through result, skills and service quality.
The 4th of April, 2000 – registration of "LAIMALUX RUS" LLC company in Russia.
According to the shareholders' resolution at the corporate level the Latvian company "LAIMALUKSS LATVIA" owned by Laima Vaikule transferred its share ownership in "Laima-Lux RUS" LLC company to the general founder and participant Shiraz Mamedov on August 10, 2022.
In September 2023 an application for registration of a new LAIMALUX RUS trademark was submitted which reflects changes in the founding members and resignation of Laima-Lux RUS LLC from LaimaLux Group (Latvia and Lithuania).
The company started its activity with Goldwell, professional hair cosmetics.
Hundreds of beauty salons and thousands of hair stylists from all over Russia gave their hearts to Goldwell – to perfection and undeniable quality owing to the symbiosis of Japanese technologies and German production.
This is our first and favorite brand we cannot but admire. But throughout the years our portfolio has been complemented by other equally significant brands with exclusive consumer qualities.
Only authentic, exclusive and high-quality products of world-famous premium brands for the beauty industry professionals.
By joining us you gain access to valuable resources created by a strong team of professionals with 20 years of experience! Our primary target is to create values and supply products and services which improve the quality of people's lives.
«LAIMALUX RUS» is a multi-brand holding with exclusive distribution rights for the following brands:
- 01 / 09 -
The brand Goldwell belongs to the top-5 of the world market leaders among professional hair cosmetics. Since 1948 till nowadays it has been working exclusively with hairdressers, which is reflected in the company’s strategy «We think stylist». Goldwell has more than 300 patented technologies and the best of the best in coloring and hair care today.
- 02 / 09 -
A wide range of equipment and furniture for hair salons. Manufacturing since 1901. Numerous awards in the field of industrial interior design. Individual solutions in interior and equipment design.
- 03 / 09 -
Barber chairs and shampoo chairs. Family business in its third generation, characterized with honor and respect to the traditions of production since 1922. One of the brand’s bestsellers – contemporary witness of the 70-s – is a barber chair, model 903.
- 04 / 09 -
A wide range of salon trolleys, manicure tables and various accessories for stylists and beauticians. Artecno is a successful combination of Italian quality, utility and modern design.
- 05 / 09 -
You can do something only a few people can: You can create your customer's best version of her- and himself. Make her or him see themselves with new eyes and inspire them to be spontaneous in their styling. We know that you expect great things from your tools, which is why we constantly evolve our line range in collaboration with leading hairdressers – from scissors and combs to hairdryers, stylers and curling irons.
- 06 / 09 -
One of the few genuine brands of hairdressing scissors from Japan. Manual assembly, grinding and quality control. From budget to limited models made of Damascus steel. The optimum ratio of technology, price and quality since 1965.
- 07 / 09 -
- 08 / 09 -
Photo catalogues for stylists. More than a hundred glossy pages with inspiring images, which demonstrate inseparability of working with hair from fashion and style. Periodicity is 2 times a year. International editorial office is in Australia / United Kingdom.
- 09 / 09 -
Kenrico is a Global Pharmaceutical Holding, founded in 1985, with a scientific-research orientation. Production of traditional Japanese human health recovering means. The efficiency of the technologies is confirmed by dozens of patents and clinical researches in Japan, the USA and Europe.
ARE YOU A HAIR STYLIST?
Three things separate a true creative artist from a dreamer: extraordinarily creative ideas, the ability to bring them to life, and doing it so well that it inspires others to reach for greatness too.
And you’re a true artist.
Everything you do shows this. You see the world as an opportunity. We get that. And now we want to celebrate that. We invite you to share your work with us and the world. You have the talent; we have the stage for you.
Take the chance to show the world what a true creative does: Imagine, Create and Inspire.
Education in «LaimaLux Academy»
Over 30 professional trainers
7 educational studios
60 various seminars
«LaimaLux Academy» is LAIMALUX RUS's subdivision which offers a wide range of seminars and trainings for hairdressers, stylists, salon receptionists and salon owners.
programs of service support for beauty salons
educational seminars on product usage techniques
advanced trainings on new trends in haircuts and color
international coloristics program for hairdressers
seminars on effective salon management and development
Why should you choose «LAIMALUX RUS»?
Why should you choose «LAIMALUX RUS»?
Marketing, sales, logistics, finance, education
Well-known successful company
a well-known successful company in Russia, Latvia, Lithuania and Georgia with the reputation of a reliable partner
Experience, knowledge and ideas for further development
support for your business from «A to Z»: marketing, sales, logistics, finance, education
Approach and professionalism
individual approach, constant staff training, education and knowledge improvement
Perfect service and high-quality products
professional high-quality products, regular product range extension
affordable education and variety of educational programs for our clients in our Academies
We contribute to world-class results
beauty salons in Russia, Latvia, Lithuania, Georgia
more than 3000 active clients
pharmacy chains and pharmacies
more than 2000 sales points
cosmetic clinics, fitness centers, medical centers
«GUM», «TSUM», «Vesna», «Petrovsky Passage» and other shopping centers
online shops offering products for beauty and health
Our Vip Clients
Our Vip Clients
We appreciate our clients' trust
celebrities of television and cinema, singers and theatre actors
Popular TV shows and projects
«Fabrika Zvezd» (Star Factory), «Narodny Artist» (People’s Artist), «Dve Zvezdy» (Two Stars), «Lednikovy Period» (Ice Age) and others
Main Russian TV channels
«Channel one», «Russia», «NTV» and others
The Bolshoi Theatre of Russia
The State Academic Bolshoi Theatre of Russia
international song contest
XXII Winter Olympic Games
international sports competition held in the city of Sochi (Russia)
Our values which form the character of our activity
the basis of our organization is mutual trust
Knowledge and skills
we are striving for developing our knowledge in order to constantly improve our competitiveness
Orientation on people
we motivate our employees and thus provide the highest level of service to our clients
our clients are in the center of our business model
Gemba Kaizen Way
every day we improve ourselves and our company
Representative offices in Russia and Georgia
The representative offices of «LAIMALUX RUS» are located in Russia and Georgia. We also cooperate with a large number of distributors all over Russia, in Kazakhstan, Belarus and the EAEC countries.
MoscowSaint PetersburgEkaterinburgSamara KrasnodarKaliningrad
34 / 1 Novy Arbat Street, Moscow, Russia
Opening hours: Mon-Fri 09:30-18:30